The Maison
A Haute Couture House from Russia
Founded in Moscow in 2011. Since 2021 — a corresponding member of the Chambre Syndicale de la Haute Couture, the only Haute Couture house in the post-Soviet world and Eastern Europe.
Maison Ulyana Sergeenko unites a rich craft heritage with contemporary fashion — creating not just garments, but a distinctive style that bridges the historical and the modern, the naïve and the sensual, the traditional and the innovative.
The first Ulyana Sergeenko show took place in April 2011 at ARTPLAY in Moscow. The debut collection imagined what Vogue might have looked like had it been published in the Soviet Union of the 1950s — retro silhouettes, cinched waists, fur-trimmed coats. The show caused a stir in the fashion press.
In July 2012 the Maison debuted at Paris Haute Couture Week, bypassing the traditional ready-to-wear route entirely. From that moment the brand stood alongside the historic Paris couture houses.
On the House's tenth anniversary, in 2021, the Chambre Syndicale de la Haute Couture granted Ulyana Sergeenko the status of corresponding member — a permanent member of the Syndicale.
Ulyana Sergeenko creations have been chosen by global celebrities including Natalia Vodianova, Sheikha Moza, Rihanna, Angelina Jolie, Nicole Kidman and Beyoncé.
Today the Maison releases several collections a year, develops its demi-couture line and accessories, remaining true to a philosophy uniting history, handcraft and a contemporary take on Haute Couture.
Timeline
2011 — Founding of the Ulyana Sergeenko brand
The Maison is founded in Moscow. The first FW 2011/12 collection is shown in the spring of 2011. From the outset the brand commits to a haute couture approach, handwork and a reimagining of Russian cultural heritage.
2012 — Debut at Paris Haute Couture Week
The first couture show takes place in Paris, at the Théâtre Marigny. The collection draws wide international attention and effectively launches the brand onto the global fashion stage.
2012–2014 — Establishing a place on the Paris couture calendar
The Maison begins showing regularly in Paris. The brand's signature style takes shape: Russian folklore, historical costume, fairy-tale motifs, intricate hand embroidery and traditional crafts.
2015 — Membre Invité status
The Fédération de la Haute Couture et de la Mode grants the House guest-member status (Membre Invité), a recognition of the brand within the international haute couture industry.
2017 — Tenth couture collection in Paris
The Spring 2017 Couture collection marks the brand's tenth couture collection presented in Paris.
2021 — Correspondent Member status
The House is granted corresponding-member status by the Fédération de la Haute Couture et de la Mode — a higher tier of recognition available to very few foreign Haute Couture houses. That same year Sergeenko is officially recognised as a couturière under French law.
2021–2025 — International growth
The Maison expands its Demi-Couture, accessories and jewellery lines, continuing to show at Paris Haute Couture Week and to work with craft ateliers across Russia and the former USSR. More than 70 workshops and manufactures have contributed to the brand's collections.
