The Maison · Haute Couture
What Haute Couture is.
A term with precise boundaries, protected by French law since 1945.
The law
Haute Couture is not a label for a particular kind of runway fashion. It is a term with precise boundaries, protected by French law.
Under the French government decree of 23 January 1945, the term “Haute Couture” is legally registered, protected by law, and granted by a dedicated commission attached to the French Ministry of Industry.
Only houses belonging to the Chambre Syndicale de la Haute Couture have the legal right to use the term — and only their creative directors may lawfully be called couturiers. Any other “couture” brand is using a word with no status and no weight behind it.
Corresponding member
2021
On the House’s tenth anniversary, the Chambre Syndicale de la Haute Couture granted Ulyana Sergeenko the status of corresponding member — a permanent member of the Syndicale.
The path to Haute Couture
- 2011
The House is founded in Moscow. The first show takes place at ARTPLAY.
- 2012
Debut at Paris Haute Couture Week, at the Théâtre Marigny on the Champs-Élysées.
- 2015
The House is granted guest-member status by the Chambre Syndicale de la Haute Couture.
- 2021
The House is granted corresponding-member status by the Chambre Syndicale de la Haute Couture — a permanent member of the Syndicale.