Vogue reimagined for the 1950s Soviet Union: retro silhouettes, a cinched waist, fur-trimmed coats.
Maison Ulyana Sergeenko was founded in 2011. The debut Ulyana Sergeenko Fall–Winter 2011/12 collection was shown that April at the ARTPLAY art space in Moscow.
The debut show drew attention for its original concept: Ulyana imagined what an issue of Vogue might have looked like had it been published in the Soviet Union of the 1950s — retro silhouettes, dresses with a cinched waist and widened shoulder line, coats trimmed with fur. One look was a sly allusion to the Soviet school uniform. The collection caused a stir among fashion journalists, bloggers and buyers alike — the House's first step toward Haute Couture.