Boutique · Vremena Goda

The Ulyana Sergeenko boutique in Moscow’s Vremena Goda gallery has been open since 2019, and reopened in a wholly new space in February 2025.

The interior was designed by the St Petersburg designer Tim Veresnovsky, who created the feeling of an intimate salon in a mid-twentieth-century couture house. Under warm lamplight he brought together three registers: Art Deco, mid-century modern, and the eclectic aesthetics of late nineteenth-century theatres.

The space was conceived not merely as a place to buy, but as a salon for a mood, where every detail works on the impression.

Its focal point is a bar counter topped with a single slab of pink marble, set with the toy horses that have become a symbol of the brand. Velvet panels line the display niches, and the walls are hung with bespoke textile wallpaper carrying the House’s own patterns. The lighting is chosen with the same care: vintage sconces from Italian flea markets and Murano glass chandeliers make for a refined eclecticism.

The upholstered furniture follows Veresnovsky’s drawings and is covered in Dedar fabric. The fitting rooms recall the dressing rooms of Hollywood divas, so that a visit to the boutique feels like a visit to the theatre.