Muses
Every client is a muse.
Three women without whom there is no House. And a particular circle of admirers for whom Ulyana Sergeenko has come to stand for refined luxury.
01
Natalia Vodianova
Friend · Muse · Ambassador
The friend who inspired Ulyana to create a Haute Couture collection of her own. Since 2011 she has remained a muse, a heroine and an ambassador of the House.
A special place in the founding of the House belongs to Natalia Vodianova — Ulyana’s friend, without whom the brand might not exist. It was Natalia who closed the debut Ulyana Sergeenko show in 2011.
In the dramatic finale of the first couture collection shown in Paris, Fall 2012, Natalia appeared on the runway as a widow — a real one, not a toy. The look became the signature of the collection and one of the most powerful scenes in the House’s show history.
The creative partnership between Ulyana and Natalia, grown out of friendship, remains part of the brand’s foundations. Natalia chose a dress from the Fall 2020 collection for her wedding to Antoine Arnault. She took the leading role in Renata Litvinova’s film for the Fall 2021 collection. And in the Spring 2025 collection it was she who embodied the circus princess in the campaign.
One of the House’s iconic bags, Natasha, carries her name — together with the name of Ulyana’s mother.
02
Irina Milova
Closest friend · Muse
Ulyana’s closest friend, muse and inspiration. One of the House’s iconic bags, Ira, is named for her.
03
Natalia Sergeenko
The designer’s mother
Ulyana’s mother. Her looks from the 1980s directly inspired the Fall 2020 collection, and hers is one of the two names behind the Natasha bag.
Notable clients
These legendary clients have chosen the House for their most important appearances — from Costume Institute galas to awards ceremonies and magazine covers.
- Sheikha Moza
- Anna Dello Russo
- Lady Gaga
- Beyoncé
- Kim Kardashian
- Selena Gomez
- Rihanna
- Rita Ora
- Adriana Lima
- Madonna
- Dita Von Teese