Bag · Ira
The story of the name
The Ira bag is named for Irina Milova — Ulyana’s closest friend, muse and inspiration. Their long friendship is one of the most personal stories the House tells.
If Ulya is Ulyana herself, and Natasha is her mother and Vodianova, then Ira is the confidante: the friend beside you, the one you tell the important things to.