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Collection

Haute Couture

Spring–Summer 2025 · Atlantis The Royal, Dubai

The first collection and first full runway show after a long hiatus — a tribute to the world of cabaret, the glamour of old Hollywood, and the touching characters of a vintage circus.

The collection drew its inspiration from a handful of legendary actresses, Zsa Zsa Gabor among them, and from historic Parisian revues such as the Folies Bergère.

The collection's heroine was a dazzling superstar — a circus princess, part animal tamer, part gymnast — an image brought to life in the campaign by Natalia Vodianova. She shines in show-stopping stage looks, from corseted gowns entirely embroidered in sequins to innovative pieces that create a “nude” body effect through crystals scattered across sheer fabric.

The playful pompom became the collection's leading decorative motif. For all its playfulness, the House displayed the highest level of craft, its theatrical looks completed by whimsical accessories: feathered fezzes, carousel-shaped bags and striking thigh-high boots with garter trim.

For the first time after a long hiatus, the House staged a full runway show, held as part of the anniversary charity gala dinner for Natalia Vodianova's Naked Heart Foundation at Atlantis The Royal in Dubai. The collection's lookbook was shot by Elizaveta Porodina, and Ulyana Sergeenko herself appeared in a key look on the cover of Tatler Kazakhstan.

Notable details

  • 01The scarlet floral cape — more than 700 hours of artisan handwork
  • 02Lookbook — Elizaveta Porodina
  • 03Tatler Kazakhstan cover
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